Privacy Policy

How we collect, use, and protect your information

Last updated: January 9, 2026

Ecograde.ai ("Ecograde", "we", "us", "our") provides an AI-powered energy assessment tool designed to help users better understand the potential energy efficiency of residential properties.

We are the data controller for personal data collected through the Ecograde.ai website and platform.

If you have any questions or concerns about how your data is used, you can contact us at:
Email: support@ecograde.ai

Our Approach

We believe:

  • You should understand what data we use and why
  • You should remain in control of your data
  • We should only collect data that is necessary and proportionate

We aim to be transparent about what we do, what we don't do, and what we can't always know when using AI systems.

What We Collect

a) Information you provide directly

This may include:

  • Property-related information (e.g. property type, age, size, features)
  • Survey responses and answers
  • Images, videos, or files you upload or capture within the system (e.g. photos of a property, floor plans)
  • Contact details (such as email address, if provided)
  • Name (your full name, if provided)

b) Automatically collected information

When you use the platform, we may collect:

  • Device and browser information
  • IP address
  • Usage data (e.g. pages viewed, time spent, interactions)

This helps us understand how the service is used, maintain performance, and keep it secure.

How Do We Use Data?

We use your data for the following purposes:

a) To provide the service

  • Generate assessments and recommendations
  • Personalise outputs based on your inputs
  • Operate and maintain the platform

b) To improve and maintain Ecograde.ai

  • Debug, test, and improve system performance
  • Understand how features are used

c) To improve and train our AI systems (optional)

If you explicitly opt in, we may use your data to improve and train our AI models. Where possible, this data is used in an aggregated and/or de-identified manner.

You can withdraw this consent at any time. Withdrawing consent will stop future use of your data for AI improvement and will not affect your ability to use the core service.

d) Communications (optional)

If you opt in, we may send you:

  • Product updates
  • Insights and educational content
  • Relevant offers

You can unsubscribe at any time.

Data Provided by Professional Surveyors or Assessors

In some cases, Ecograde.ai may receive property-related data from professional surveyors or assessors who work independently with their own clients.

Where this occurs:

  • Surveyors and assessors are responsible for ensuring they have the appropriate authority or consent to share such data
  • Ecograde.ai only accepts data that is limited, relevant, and appropriate for the purpose of improving energy assessment insights
  • We do not accept data that directly identifies individuals, such as names or personal contact details

Any use of such data for improving or training our AI systems is subject to the same safeguards and consent requirements described elsewhere in this Privacy Policy.

Lawful Bases for Processing

We process personal data under the following lawful bases:

  • Performance of a contract – where processing is necessary to provide the Ecograde.ai service
  • Legitimate interests – to operate, secure, and improve our platform
  • Consent – where you have explicitly opted in (for example, AI model improvement or communications)
  • Legal obligation – where required to comply with applicable law

AI and Automated Processing

Ecograde.ai uses AI systems to analyse user-provided information and generate outputs.

Points to note:

  • Outputs are generated by automated systems based on your inputs
  • We do not use AI to make legal, financial, or regulatory decisions about you or your property
  • AI outputs are indicative, not definitive

As with all AI systems, outputs depend on the information provided and may not account for every real-world variable or future change. Human oversight is applied during the development, testing, and improvement of our systems.

How Do We Share Data?

We do not sell your personal data.

We only share personal data in the limited circumstances described below.

a) Service providers

We may share personal data with trusted third-party service providers who help us operate and improve Ecograde.ai, such as:

  • Hosting and cloud infrastructure providers
  • Analytics and performance monitoring services
  • Security and fraud prevention services

These providers:

  • Act on our instructions only
  • Are required to keep data secure and confidential
  • Are contractually bound to comply with applicable data protection laws

b) Professional and legal obligations

We may disclose personal data where required to:

  • Comply with a legal obligation
  • Respond to lawful requests from regulators or authorities
  • Protect our legal rights

c) Consented connections with third parties

Where you explicitly choose to do so, we may share relevant information with third parties to help you explore or access services related to improving your home, including but not limited to:

  • Home energy surveys or assessments
  • Information about grants, loans, or financing options
  • Home insurance products
  • Reputable installers or service providers
  • Third-party equipment, products, or energy-efficiency measures

This will only happen where:

  • You actively request or approve the connection
  • You are clearly informed about what data will be shared and with whom
  • The sharing is limited to what is necessary for the stated purpose

Ecograde.ai does not control and is not responsible for how third parties operate or process your data once shared. Their use of your data is governed by their own privacy policies and terms.

International Data Transfers

Some of our service providers may be located outside the UK.

Where data is transferred internationally, we use appropriate safeguards such as:

  • UK adequacy regulations
  • Standard contractual clauses

These safeguards are designed to ensure your personal data remains protected to UK GDPR standards.

How Long Do We Keep Your Data?

We retain personal data only for as long as necessary to provide our services, improve Ecograde.ai, and meet legal or regulatory obligations. Retention periods vary depending on the type of data and how it is used.

Data typeWhat this includesPurposeTypical retention
Account & contact informationEmail address, account ID, preferencesAccount access, communication, supportWhile the account is active and up to 12 months after inactivity or deletion request
Property & assessment dataProperty details, survey responses, uploaded imagesGenerate assessments, allow users to revisit resultsUp to 36 months from last interaction, or earlier upon request
AI improvement data (opt-in only)Assessment data used to improve AI systemsImprove accuracy and performance of Ecograde.aiWhile consent remains valid; future use stops if consent is withdrawn
Usage & technical dataIP address, device info, usage logsSecurity, performance, analyticsUp to 24 months
Consent & compliance recordsConsent timestamps, audit logsLegal compliance and accountabilityRetained for as long as required by law (typically 6 years)

In some cases, data may be anonymised rather than deleted, meaning it can no longer be linked to you as an individual.

You may request deletion of your personal data at any time, subject to legal or regulatory requirements.

Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability (where applicable)

To exercise your rights or raise privacy-related concerns, contact us at: support@ecograde.ai

If You Have Concerns or Complaints

We want to resolve concerns directly and transparently.

If you have questions, concerns, or complaints:

If you remain dissatisfied, you have the right to lodge a complaint with:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk

Changes to This Policy

We may update this Privacy Policy from time to time. If changes are significant, we will take reasonable steps to notify users via email.

Contact Us

If you have any questions about this Privacy Policy, please contact us or email support@ecograde.ai.

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